Establishing an eye-catching Employee Value Proposition (EVP) is an important part of the hiring process. This step, which comes well before even screening candidates, allows potential future employees evaluate a business and what they bring to the table.
Benefits like health insurance, 403b retirement plans, paid time off, child care assistance and other similar programs weigh a sizable amount for people when they are deciding on making a professional move. EVPs let a job candidate know how their potential future employee feels about the people that make up their organization.
Employers have an opportunity to ensure that they have a promising crop of job candidates applying to work them by forming an enticing EVP. In advertising what employees can expect to get from their positions in addition to their pay, more people are likely to apply. Even those who were not that serious about switching companies can get persuaded to make the leap if there is enough perceived value in the move.
With more good applicants comes more not-so-good applicants. Human resources and hiring managers have an important job in screening candidates who just want a good job with great benefits versus the ones who will work to keep them. To balance the scales, HR may want to beef up their requirements section for applicants to weed out the less than serious job seekers.
From the time I began working to when I started in eye care to now, I have seen various levels of Employee Values. Often, basic sales jobs, whether a cashier at a store or an eyeglasses sales associate at a national chain, get very little above their base hourly wage. Full timers may get paid time off and insurance, but, depending on the employer, anything above that is a bonus. Certain private practice optometrists and ophthalmologists offer more to their technicians and opticians including retirement accounts and health savings accounts.
In my own experience, I can say that working for a hospital system carries the best value for employees in eye care. With this, however, is the ideation that the employer has to work harder and do more varied tasks to earn their keep.
Healthcare is an ever-changing field. Insurance and the laws surrounding it are rapidly evolving, forcing the care we give patients to change, too. Often times, it feels that assistants and techs are made to do more and more without getting paid differently for it. Employers have the opportunity to change that mindset with EVP.
Ultimately, when we as employees feel valued, we take more pride in our work and deal with the changes better. This does not have to be reflected in employee incentives and benefits, but they certainly do not hurt.